Vakaros Unilateral Minimum Advertised Pricing (MAP) Policy
Vakaros relies on a network of resellers to provide a high level of customer interaction and support for our products. We understand that this requires an investment of time and resources on the part of the reseller, to train staff, create compelling marketing campaigns and provide on-site support.
In order to support these efforts and maintain its market position and reputation, Vakaros has established a Unilateral Minimum Advertised Price (MAP) Policy. Vakaros recognizes that promotional efforts focused solely on pricing could negatively impact the ability of resellers to provide the level of service and support our customers expect. These activities can also harm the Vakaros reputation and brand, and could create an unfair situation, where some resellers are able to take advantage of the efforts of others.
At its unilateral discretion, Vakaros will not do business with any reseller who advertises products covered by this MAP policy below their MAP price.
Any Vakaros product that have a Minimum Advertised Price is not allowed to be advertised* below MAP, or in any way that implies that the product is priced below MAP. Vakaros will cease cooperation with any reseller which violates this policy.
Vakaros will enforce this MAP policy at its sole discretion.
Vakaros reserves the right, at its unilateral discretion, to take actions which violate this MAP policy.
Vakaros recognizes that a reseller may choose to advertise a Vakaros product at any price, including those which violate this MAP policy. Similarly, Vakaros retains the right to make any decision regarding product availability and cooperation with resellers, at any time. Vakaros reserves the right to cancel orders or refuse to accept new orders from resellers who have violated this MAP policy.
Vakaros will maintain a current list of MAP products and their respective pricing. Vakaros reserves the right to update or modify this list at any time.
Advertising a Vakaros product at a price below the MAP is considered a violation of the MAP policy. This policy covers any form of advertisement in any media, including, but not limited to, flyers, web ads, search engine optimization, websites, shopping carts, emails, radio, television, magazines, newspapers, social media posts or any other public display. Website features that imply or indicate a lower price such as “Click for price”, automated pricing emails, or any other form of automated price display are considered advertising under this MAP policy. The policy shall also be applied to any activities which Vakaros determines are designed to circumvent this MAP policy, including advertisements for “group purchases”, or similar.
Offering additional discounts, including coupons, gift cards or incentives, such that the total effect would be an immediate price reduction below MAP shall be considered a violation of this MAP policy. For example: (Sale: 10% off everything with coupon code SALE10).
Resellers shall not establish an opening bid on an internet auction site below MAP.
When MAP pricing is changed, resellers shall update their websites and other promotional materials within five (5) business days.
This policy is applied globally. For resellers operating in a currency other than USD, MAP pricing shall be updated monthly to reflect the current exchange rate.
Any information regarding MAP non-compliance may be forwarded to firstname.lastname@example.org Vakaros is not obligated to respond to non-compliance, and will not discuss enforcement or pricing practices with resellers, except where they pertain to that reseller.
*Advertising includes any mention of Vakaros products in any form of media, including flyers, web ads, search engine optimization, websites, shopping carts, emails, radio, television, social media posts or any other public display